HYUNDAI i20
Cinematic Storytelling through CGI and AI. Crafting Digital Twins for Scalable Automotive Content
Client: Hyundai
Copyright: Effekt-Etage GmbH
Software : Unreal Engine, ComfyUI, Photoshop, DaVinci Resolve, Adobe After Effects
MY ROLE & FOCUS
Contributed as a Senior 3D Artist and AI Creative on this project, produced by Effekt-Etage GmbH.
The content was developed for official web platforms and marketing campaigns, including distribution across social media channels. My involvement focused on crafting cinematic visuals across the full 3D/CGI and AI pipeline—covering scene creation, integration of AI-driven workflows, and visual direction.
Tools: Unreal Engine, ComfyUI, Photoshop, DaVinci Resolve, Adobe After Effects
Note: This project was produced for Effekt-Etage GmbH and officially released by the client.
More information:
https://www.effekt-etage.de/en/work/Hyundai_i20_Bayon
ASSIGNMENT
Hyundai i20 - Evolving Urban Mobility Through AI
Compact in form, dynamic in character. The Hyundai i20 represents agility, adaptability, and modern design for everyday movement. In visual storytelling, that same flexibility unlocks new creative possibilities.
For this initiative, the Hyundai i20 enters a fully digital production ecosystem, where CGI and AI-driven workflows merge to create scalable content. From cinematic films and key visuals to social media assets and real-time variations, each output is built through the synergy of precise digital twins and AI-generated environments.
This approach enables seamless expansion across formats allowing scenes to evolve with changing seasons, moods, and narratives - transforming a single production into a versatile, evolving visual system.
AI-Enhanced CGI Pipeline
These CGI and AI-driven projects highlight my creative contributions to Volkswagen Energy, produced in close collaboration with agency partners and interdisciplinary teams.
The work explores the intersection of advanced visualization technologies and storytelling, showcasing how cutting-edge digital tools can bring innovation in mobility to life. Each project combines traditional CGI craftsmanship with AI-powered workflows, seamlessly integrated with 3D automotive renders created in Unreal Engine.
This fusion allowed for both cinematic visuals and flexible content creation across different platforms—from launch films and campaign assets to social media content and digital experiences.
All works were produced exclusively for Volkswagen and remain the property and copyright of the company.
