BMW R 1300

BMW R1300 Series, Cinematic Visuals and Digital Twins: Bringing BMW Motorrad’s 2025 Launches to Life with CGI × AI.

Client: BMW
Copyright: Effekt-Etage GmbH

Software : Unreal Engine, ComfyUI, Photoshop

MY ROLE AS & FOCUS

I worked as a Senior 3D Artist on this project, produced by Effekt-Etage GmbH.

The content was created for the official website and marketing campaigns, including distribution across social media platforms.
My role focused on the production of cinematic visuals, where I was actively involved in all stages of the 3D/CGI and AI pipeline including 3D scenes creation, integration with AI-driven workflows, and art direction.

Programs used: Unreal Engine, ComfyUI, Photoshop

Note: This project is the property of Effekt-Etage GmbH and has been officially published by the owner or client. For more information about the project, visit:

https://www.effekt-etage.de/work/bmw_motorrad_cgai_content_creation

ASSIGNMENT

R1300 R, 1300 RS and 1300 RT. Few machines capture the essence of freedom as strongly as a motorcycle. Each ride carries the courage to push boundaries—and in design, that same spirit fuels new creative possibilities.
For its 2025 product launches, BMW Motorrad embraces a fully digital future by merging CGI with AI-driven content creation. From launch films and hero visuals to social media assets and configurators, every piece is born at the crossroads of precise digital twins and imaginative AI-generated worlds.