GENESIS HPV





The Genesis G80 Magma Special pushes the iconic G80 to new performance heights. For its China debut, we created a high-impact film blending cinematic style and spy-thriller energy to showcase the car’s power, precision, and bold design.

Tools : Unreal Engine, Davinci

Client: Genesis
Copyright: Effekt-Etage GmbH



MY ROLE AS & FOCUS



I worked as a Senior 3D Artist on this project, produced by Effekt-Etage GmbH. The content was created for use at premiere conferences and marketing campaigns, including distribution across social media platforms.

My role focused on the production of cinematic visuals. I was actively involved in all stages of the 3D/CGI pipeline, including asset management, car and camera animation, lighting, shading, and art direction.

Programs used: Unreal Engine, DaVinci Resolve

*This project is the property of Effekt-Etage GmbH and has been officially published by the owner or client.

For more information, visit: https://www.effekt-etage.de/en/work/genesis_fast_content_creation



ASSIGNMENT



Unleashing power and precision, the Genesis G80 Magma Special takes the iconic G80 to new extremes. This limited-edition model merges bold design, advanced aerodynamics, and refined engineering to deliver a performance-focused driving experience.
​To mark its debut in China, we crafted a visually striking and adrenaline-fueled film. Inspired by the sleek sophistication and suspense of a spy thriller, the piece highlights the vehicle's agility and strength in a narrative full of tension, style, and cinematic flair.



Official link :
https://www.effekt-etage.de/en/work/genesis_fast_content_creation



G80 EV Magma Concept at the 2024 Beijing Auto Show



Genesis revealed the G80 EV Magma Concept at the 2024 Beijing Auto Show—a high-performance electric sedan in a China-exclusive "Acme Blue." With carbon fiber accents, 21-inch aero wheels, solar panels, and over 500 hp, the concept emphasizes bold design and performance.



Official link by Genesis :
https://www.youtube.com/watch?v=u6PqjRKGnwM



Performance-oriented sedan gets global reveal at the Beijing International Automotive Exhibition



The Genesis G80 EV Magma was unveiled today at the Beijing International Automotive Exhibition.
The introduction of Genesis Magma to China signifies our expansion into a new frontier of the driving experience,” said SangYup Lee, Head of Genesis Global Design, during the reveal. “The G80 EV Magma Concept unveiled today is a stunning expression of both our design and engineering capabilities, as well as our commitment to meet the ever-evolving needs of Chinese consumers in pursuit of ultimate performance.

​* Photo by Genesis.