The second-generation VW Amarok raises the bar in the pickup truck segment with cutting-edge technology, a bold yet refined design, and premium materials. To reflect this evolution, Volkswagen Commercial Vehicles Design Department spearheaded the development of a fresh product communication strategy. The objective was to captivate a diverse audience and showcase. the Amarok's versatility as both a capable utility vehicle and a stylish lifestyle companion.
Impressive in every detail: the new Amarok is more than just a collection of features. With this vision in mind, 10 captivating clips were produced, each offering viewers a surprising experience. The journey begins with abstract, spherical scenes in a macro world of particle simulations, with each clip gradually revealing a key design element or feature of the Amarok. To maintain excitement, one clip was shared weekly on social media,creating a suspenseful buildup that led to the world premiere.
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